First impressions and front-end merchandising

From the cleanliness of the parking lot to how well the front end is merchandised, first appearances matter in the eyes of shoppers.

In the Grocery Headquarters magazine June issue, Robin Jimerson, vice president of sales and marketing, shares the benefits of a fresh approach to front-end merchandising to appeal to younger, Millennial shoppers.

Visit Grocery Headquarters for the full article, here.