For its innovative point-of-purchase (POP) displays, Process Retail Group is a proud recipient of two bronze Outstanding Merchandising Achievement (OMA) Awards, the retail industry’s premier awards competition.
The OMA Awards bring together a collection of the most effective, innovative and overall memorable POP displays. Process Retail Group’s winning display solutions are a result of partnerships with prominent brands Fannie May—the leading fine chocolate confectioner and Scott Sports—an international sporting goods company.
Customized programs were designed for each brand partner and here’s a closer look at Process Retail Group’s approach:
Fannie May: Snack Products
Snack products, permanent fixture category
With a historic reputation and loyal customer base, Fannie May wasn’t looking to disrupt its brand roots. Instead, it wanted to better embrace the younger demographic of 20 to 30-somethings at retail while continuing to cater to existing relationships. At the same time, increasing distribution in the supermarket, mass and drug channels was a key goal.
Process Retail Group moved forward with a modern brand statement while incorporating a nod to its heritage—just the right antidote for the brand, multi-environment retail experience and a diverse group of shoppers.
Executed as an end-cap display program, retailers raved about the new look and feel, resulting in proactive requests for the program. Additionally, both Fannie May and its retail partners experienced a healthy uptick in overall sales, further proving the relevancy of the design approach.
Scott Sports: Optical
Athletic permanent fixture category
Process Retail Group engaged with Scott Sports to design an in-store solution better suited to reach its core shoppers—sports-driven men and women with a passion for an active lifestyle.
Consumer insights and other relevant factors in mind, Process Retail Group designed and manufactured a premium display case that helped elevate the company’s brand presence. Among other successes, the company was able to further strengthen relationships with retailers; increase its ability to offer a greater variety of products and overall, better meet consumer needs while driving more sales.