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Create a display for Garmin’s entrée into the Wearable Tech Category and to serve as the foundation for a display program to accommodate a wide range of Garmin’s products
Display needed to accommodate a wide range of live and dummy products from the vivofit wearable fitness device family to VIRB Action Cameras. Design required modularity features such as: footprint, 2’, 3’ and 4’ configurations; placement, freestanding or endcap; power, high-definition monitor or graphics; merchandising, locked security case or pegged product. Strong Garmin branding was critical, along with a high-quality fit & finish to convey Garmin’s high-quality products.
Created a core 2’ structure and added 1’ lifestyle graphic wings to expand the presentation to 3’ or 4’. The merchandising shelf accommodates mechanical brackets for 1-7 dummy or live devices and also conceals charging equipment for live devices.
Located above the device shelf is either a high-definition monitor or magnetic graphic and an attention-getting Garmin Logo proudly positioned at the top of the display. The lower section of the display facilitates a range of merchandising options for pegged and boxed product packages including standard and locking peg hooks, shelving, and two sizes of security cases. The white metal structure provides a clean, high-tech and high-quality backdrop that is easily converted to feature Garmin’s wide range of products. Orders are placed through our online ordering web site, custom-configured from more than 300 SKUs, packed and shipped direct to retailers.
Modular to allow for 2’, 3’ and 4’ widths, dummy or live product, video or non-video and locked or pegged product. High gloss white finish. Holds 1-7 products. Showcases locked or pegged boxed product.
Closing Thoughts
Garmin has communicated that the display exceeded expectations significantly and reorders have already been placed. This display’s success prompted the development of a counter unit to complete the display family. The Vivofit display became the center point of their fixture program.
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