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Process Retail Group designed, engineered and manufactured a shop-in-shop environment for Skechers that would elevate their brand presence inside select Fred Meyer locations. Material selections, such as wood and metal components, were made allowing the Skechers space to stand out from the balance of the category. Large monitors and light boxes along with a three-dimensional Skechers logo allowed for better visibility from other areas of the store as well as greater brand recognition.
Provide a shop-in-shop solution for Skechers footwear pad in select top-selling Fred Meyer locations. Elevate the Skechers brand through premium material selections. Enhance the consumer shopping experience by combining all Skechers categories into one shoppable footwear space.
PRG defined the space through the use of wood cladding in the header and accent pieces. Large video screens and light boxes drew attention to product shots and product features and benefits. A large dimensional header spanned the header allow ease of visibility regarding of location within the store. Graphics were used on the endcaps and throughout the product runs to tie the space together. The result was a highly recognized, premium space focused on the Skechers product.
Closing Thoughts
The new Skechers Shop-in-Shop clearly separates and distinguishes the brand within a very competitive footwear landscape at Fred Meyer stores.
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