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Creation of a store-in-store type concept that allowed Walgreens to compete with department stores for the cosmetic business
Create a set of fixtures with the upscale appearance of a department store cosmetics environment. Fixtures needed to work alone or with others to accommodate a range of store footprints. A variety of product types from multiple brands required merchandising flexibility along with the inclusion of security components for some product to minimize shrink. Fixture set also had to provide a consultation area for beauty consultants that were on site during the weekends.
The use of clean, glossy white materials creates a high-end look. LED lighting attracts the shopper and highlights the categories and products. The fixtures are modular and can be configured to meet varying store formats and product mix.
Fixture sets were sent based on floorplans provided. Large use of LED lighting and panels. Complete program management and implementation.
Closing Thoughts
The beauty program successfully created a destination within Walgreens’ stores. The program began with flagship locations, expanding to high-performance stores and continues today.
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