Columbia Footwear Tree Fixture

Challenge

With a footwear display in mind, the fixture needed to be primarily made out of plywood and align with their current fixture system. The fixture also needed to resemble a “tree”. Lastly, the display needed to be easy to assemble in the field by store associates.

Solution

A tree shaped display was engineered, using components such as roots, a trunk and branches. 6 individual small branches serve as shoe shelves to highlight one shoe each. Raw plywood was sourced and PRG went through a stain-matching process to align with Columbia’s current fixture system. A logo branded sign was also included, made out of metal and powder coated in Columbia’s signature blue. Precise engineering, pre-drilled holes and one uniform screw for all parts simplified assembly. An initial domestic production run of 150 units was produced. Columbia has placed these displays both in the US and internationally. Wood and metal finishes were spot on and allowed Columbia to utilize as a supporting footwear display in retail environments where other fixtures already existed. Due to success, Columbia has discussed an additional order to support retailer demand.

Due to success, Columbia has discussed an additional order to support retailer demand

6

Products Showcased

4

Countries

2

Finishes

Stats

Matched finishes

PRG went through extensive internal processes to match both the wood stain finish/sheen and also the powder coat on the metal sign. This was key to program success as these fixtures would complement other displays with these unique finishes in the field.

Precise engineering

Through our development process, PRG engineers ensured minimal parts could be easily assembled, while still allowing the display to ship via small parcel carriers. 1 uniform piece of hardware was used throughout to ensure ease of assembly.

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