Moen ‘U’ Personal Shower Experience

PRG helped Moen create a shopper experience that allows the consumer to understand the technology and ease of use behind their first “smart” product, The Moen “U”. The display includes a touch screen from Elo Touch, LED lighting, a wireless device and Raspberry Pi or ‘brain’ which allows the Moen product to interact with content on the screen. The display look and feel allowed it to integrate with the existing Moen gallery wall while at the same time stand out as a new product.

Challenge

Moen wanted to create a shopper experience that allowed the consumer to understand the technology and ease of use behind their first “smart” product, The Moen “U”. The Moen “‘U” display is a WIFI capable product that allows the consumer endless customization, additional user convenience and offers potential opportunities for future upgrades. The display needed to allow consumers to interact with the product and the app to embrace the full benefit of what the Moen “U” had to offer. The display had to maintain the same look and feel as their existing product gallery wall while at the same time stand out as a new feature product. The display needed to attract the shopper, be user friendly and have the product perform as it would in the home. Custom digital content for the display was a must as well as a sales demo kit for Moen representatives to easily explain features and benefits of the product.

Solution

PRG designed a ‘smart’ display that allowed customer to fully interact with ‘U’ product. Customer engaging with the display could utilize the features of the product exactly as they would if it was in their home. Custom digital interactive experiences for both the display and the sales team showed consumers how to use the product and a provided a selling platform for the Moen representatives to educate retailers as well. It was engineered to hang on existing custom gallery wall as well as slat wall depending on the location.

Smart display allows consumer to understand new technology

“U by Moen” is a truly innovative, connected and personalized experience. PRG was an ideal partner—from creative ideation to prototyping to production and a nationwide rollout—the in-field response thus far has been overwhelmingly positive. Sincere thanks to the PRG team for incredible work and exceptional customer service.”

Robert S. Moore

Senior Merchandising Manager

Above image: Moen’s first smart display enhances the shopper experience

Shop! Association OMA Bronze Award

Permanent Home & Garden

290

Units

4

Types of Technology

1000

Supplied Parts

Stats

Closing Thoughts

PRG designed a ‘smart’ display that allowed the shopper to fully interact with Moen’s “U” product exactly as they would in their own home. The initial response from consumers and retailers has been outstanding.

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