Moen wanted to create a shopper experience that allowed the consumer to understand the technology and ease of use behind their first “smart” product, The Moen “U”. The Moen “‘U” display is a WIFI capable product that allows the consumer endless customization, additional user convenience and offers potential opportunities for future upgrades. The display needed to allow consumers to interact with the product and the app to embrace the full benefit of what the Moen “U” had to offer. The display had to maintain the same look and feel as their existing product gallery wall while at the same time stand out as a new feature product. The display needed to attract the shopper, be user friendly and have the product perform as it would in the home. Custom digital content for the display was a must as well as a sales demo kit for Moen representatives to easily explain features and benefits of the product.
PRG designed a ‘smart’ display that allowed customer to fully interact with ‘U’ product. Customer engaging with the display could utilize the features of the product exactly as they would if it was in their home. Custom digital interactive experiences for both the display and the sales team showed consumers how to use the product and a provided a selling platform for the Moen representatives to educate retailers as well. It was engineered to hang on existing custom gallery wall as well as slat wall depending on the location.